According to Ghana's mobile use regulator, National Communications Authority (NCA), the number of mobile phone users in Ghana rose to 26.09 million at the
end of January 2013 from 25.62 million a month earlier. The import, mobile phones are indispensable in the life of every citizen. Lets note this that this include smallholder farmers.
TROTRO Tractor upon realization of this stepped in to tackle a long managed problem in agriculture which has to do with access to agricultural mechanization. This is an Agricultural Startup company registered in Ghana. Their model allows all without discrimination to access their service irrespective of the make or model of phone being used. This is because on does not need special app, call credit, internet access or sophisticated device.
The magic code is *714*85#. Once dialed, this self-service takes you through the procedure to pre-request and pay for any of the services on the platform. Amazingly all conventional mobile phones support this service.
In an exclusive interview with Mr. Adam Muhammed Muhideen the Chief Technology Officer (CTO) of the company about the technological side of TROTRO Tractor, he mentioned:
With the advent and proliferation of social media and its influence in marketing today, the company operate corporate accounts on Facebook and twitter. This they believe will give the tech savvy potential clients the opportunity to contact them.
So now there is no excuse for not cultivating your land this season. TROTRO Tractor is making agricultural mechanization available, accessible and affordable for all to enhance food productivity and availability which is also in accordance with the United Nations SDG 1 and 2. TROTRO Tractor are really the tractor people.
Written by;
Nana Kwame Darko
darkonana2011@gmail.com
TROTRO Tractor upon realization of this stepped in to tackle a long managed problem in agriculture which has to do with access to agricultural mechanization. This is an Agricultural Startup company registered in Ghana. Their model allows all without discrimination to access their service irrespective of the make or model of phone being used. This is because on does not need special app, call credit, internet access or sophisticated device.
The magic code is *714*85#. Once dialed, this self-service takes you through the procedure to pre-request and pay for any of the services on the platform. Amazingly all conventional mobile phones support this service.
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| Fig. 1 Adam Muhammed Muhideen, CTO - TROTRO Tractor |
In an exclusive interview with Mr. Adam Muhammed Muhideen the Chief Technology Officer (CTO) of the company about the technological side of TROTRO Tractor, he mentioned:
"ICT is the way to go in our world today. We realized the hassle smallholder farmers go through in an attempt to access agricultural machinery in Ghana can be eliminated by imploring simple technology like the use of USSD."He further explained that not only is the company helping smallholder farmers but also tractor owners who have invested huge capital in acquiring these equipment.
"With our model these ones are helped to make money from their investments. They are provided with a dashboard which makes it easy for them to monitor their tractor(s) in the comfort of their homes or anywhere on either their smart phones or computers."TROTRO Tractor has in stock specialized tracking devices called 'TTL GPS' that are installed and managed by the technical team who timely update their tractor owners on the status of their equipment. Among the information delivered include; revenue update and servicing details. As an add up, Mr. Muhideen further cited that, three of the tractor owners who signed up were very excited and grateful to TROTRO Tractor for their intervention in Ghana's agriculture in this regard. This was after their equipment were deployed for the company's model testing during the major season this year in Komenda-Edina-Egufao-Abirem district in the Central Region.
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| Fig. 2 CTO troubleshooting the TTL GPS for a tractor |
With the advent and proliferation of social media and its influence in marketing today, the company operate corporate accounts on Facebook and twitter. This they believe will give the tech savvy potential clients the opportunity to contact them.
So now there is no excuse for not cultivating your land this season. TROTRO Tractor is making agricultural mechanization available, accessible and affordable for all to enhance food productivity and availability which is also in accordance with the United Nations SDG 1 and 2. TROTRO Tractor are really the tractor people.
Written by;
Nana Kwame Darko
darkonana2011@gmail.com
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